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Excellence Series: Customer Service - Embracing the Student as Customer

Excellence Series: Customer Service - Embracing the Student as Customer

Date and Time

Thursday, March 22, 2012
1:00 PM - 4:00 PM


  • DeVos Center » 122E - Loosemore Auditorium


Workshop presented by Andy Masters, award-winning author and international speaker
With rampant budget cuts and drops in state funding, colleges across the country are more dependent than ever on tuition revenue and increased enrollment for survival. Therefore, it’s never been more important for the student (the customer) to enjoy their campus experience so they return the following semester, and tell other students (other customers) about their experience. This important program is based on Andy’s 2011 award-winning book “Kiss Your Customer”, and illustrates how to apply proven customer service principles at all levels of staff, faculty, and administration—without sacrificing academic integrity. Andy also shares success stories from colleges across the country who have embraced this “student as customer” philosophy, decreasing customer frustration and dissatisfaction, while enhancing a positive “word-of-mouth” reputation within the community.


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