Economic Impact

on West Michigan

Kent, Ottawa and Muskegon counties (Greater Grand Rapids-Holland-Muskegon Region)
Using model provided by W.E. Upjohn Institute for Employment Research
$780 million
Total Sales in the Region*
Total Estimated Employment Attributed to GVSU

*Total Sales in the Region represents increase in sales for all business in the three metropolitan areas due to the existence of Grand Valley State University.

*This total does not include economic activity by GVSU alumni.

Faculty and Staff Employment

  • 2,465 Full-time
  • 994 Part-time
  • 3,459 Total
$242.4 million
Total Faculty and Staff Salary in the Area

Student Enrollment

  • 20,781 Full-time
  • 4,544 Part-time
  • 25,325 Total
$178.6 million
Total Estimated Student Expenditures in the Area

Source of Revenues, 2014-2015

Expenditures, 2014-2015

Return On Investment

A Great Return On Investment

Grand Valley has a record of producing high-quality graduates who stay in Michigan and give back to their communities. Nearly 90 percent of recent graduates are employed or pursuing advanced degrees. Of those working, 83 percent are employed in Michigan.

Grand Valley alumni now number more than 102,000; nearly half are living or working in West Michigan's tri-county area. The expertise of alumni in Michigan meets the needs of employers across the state.

  • 14,375 degrees and certifications in teaching and school administration
  • 18,921 in business and public administration
  • 10,917 in nursing, physical therapy, occupational therapy, and physician assistant and related medical fields

Grand Valley alumni are widely represented in many other careers including engineering, law enforcement, politics, music, theater, social work, journalism, and computer and information technology. Grand Valley students receive a liberal education foundation that emphasizes critical thinking skills and gives them a broad base of knowledge that they take into their careers and into their communities.

Strengthening Michigan's Success

Grand Valley State University: Strengthening Michigan's Success

State lawmakers adopted a higher education funding plan that ties a small portion of state support to performance. In each year the metrics have been used, Grand Valley has been noted to perform at the top of the list in key areas, including retention, graduation rates and providing access to students who otherwise could not afford a college education.

Top Producer of Graduates

In the last decade, Grand Valley has been a top performer among the state's 15 public universities. The number of degrees awarded by the group increased by about 7,600 with Grand Valley having the second largest increase at 19 percent.

Grand Valley's Growth Benefits Region

New construction and renovations pumped more than $75 million into the local economy in 2015, creating nearly 1,579 trade and construction jobs. On the Allendale Campus, construction of a new $37 million housing building and a $7.8 million Recreation Center addition will be finished in August 2016.

Grand Valley Tuition Remains Below State Average

Grand Valley has been recognized as one of "America's 100 Best College Buys" for the 20th year in a row because of low tuition and high value. The university offered $275 million in financial aid; the average student pays $4,000 less than the posted tuition price.

Alumni Impact

Lakers are Leaders

Grand Valley alumni are decision makers and leaders. Although they live throughout the U.S. and the world, their impact is greatest in Kent, Ottawa, and Muskegon counties, where nearly half of all graduates live or work.

The Top Area Employers of Grand Valley Alumni:

More than 25,000 Grand Valley students are gaining the education and experience necessary to take a strong place in Michigan’s future.

Contact Grand Valley

(616) 331-5000 - Grand Valley Switchboard (all campuses)

Main Campus

1 Campus Drive
Allendale, MI 49401

Robert C. Pew Grand Rapids Campus

Richard M. DeVos Center
401 Fulton Street West
Grand Rapids, MI 49504

L.V. Eberhard Center
301 Fulton Street West
Grand Rapids, MI 49504

Cook-DeVos Center for Health Sciences
301 Michigan Street NE
Grand Rapids, MI 49503

L. William Seidman Center
50 Front Avenue SW
Grand Rapids, MI 49504

Regional Locations

Michigan Alternative & Renewable Energy Center (MAREC)
200 Viridian Drive
Muskegon, MI 49441

Meijer Campus in Holland
515 S. Waverly Road
Holland, MI 49423

Muskegon Regional Center
Stevenson Center for Higher Education at Muskegon Community College
221 S. Quarterline Road
Muskegon, MI 49442

Robert B. Annis Water Resources Institute (AWRI)
Lake Michigan Center
740 W. Shoreline Drive
Muskegon, MI 49441

Traverse City Regional Center
Northwestern Michigan College University Center
2200 Dendrinos Drive
Traverse City, MI 49684

Detroit Center
163 Madison Street
Detroit, MI 48226

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